Beware of SEO Scammers: How to Protect Your Business

In the digital age, SEO is essential for business growth, but it has also become a breeding ground for scams. Many so-called "SEO experts" promise overnight rankings, guaranteed results, and secret formulas to outsmart search engines. Unfortunately, these scams often leave businesses with wasted budgets, poor rankings, or even penalties from search engines. At Do Better Marketing, we believe in transparent, data-driven strategies that empower businesses to make informed decisions, steering clear of SEO fraud.

Common SEO Scams to Watch Out For:

Guaranteed #1 Rankings – No legitimate SEO company can guarantee top rankings on Google. Search algorithms are constantly changing, and rankings depend on numerous factors beyond an agency’s control.
Instant Results – SEO is a long-term investment. If a company promises quick rankings, they may be using black-hat techniques that could get your site penalized or de-indexed altogether.
Suspiciously Low Pricing – SEO requires expertise, research, and continuous optimization. Companies offering cheap, too-good-to-be-true services often cut corners, use outdated tactics, or outsource to unqualified providers.
Secret SEO Formulas – There are no magic tricks in SEO. Any company claiming to have an exclusive, foolproof method is likely misleading you.
Fake Backlink Schemes – Buying thousands of backlinks or using link farms can get your website penalized by Google, doing more harm than good in the long run.
No Transparency in Reporting – If an SEO company avoids sharing reports, performance metrics, or strategy details, they may be hiding something. A trustworthy agency should provide clear insights into progress and efforts.
Keyword Stuffing & Duplicate Content – Some agencies resort to outdated tactics like stuffing keywords or duplicating content to manipulate rankings. These methods not only fail but can also harm your website’s credibility.

At Do Better Marketing, we prioritize ethical, results-driven SEO strategies to help businesses grow sustainably and securely. Here’s how we ensure you make informed decisions:

Transparent Reporting – We provide detailed, unedited data on your website’s performance, showing what’s working and what needs improvement.

Realistic Expectations – We educate our clients on long-term SEO success, avoiding misleading promises and gimmicks.

Custom Strategies – Every business is unique, and we tailor data-backed strategies to align with your industry, competition, and goals.

White-Hat SEO Practices – We adhere to Google’s guidelines, ensuring your website stays compliant and continues to grow organically.

Protect Your Business from SEO Fraud. Before hiring an SEO agency, do your research, demand transparency, and be wary of red flags. If you’re unsure whether a service is scamming you, Do Better Marketing is here to help. We’re committed to guiding businesses toward ethical, effective SEO solutions that drive real, lasting results—without the scams.

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Why SEO Loves Branding and Brand Development

June 21, 2024

SEO and branding go hand in hand, working together to build credibility, visibility, and long-term success for businesses. While SEO focuses on optimizing websites for search engines, branding ensures that your business stands out with a unique identity and lasting impression. When these two elements align, they create a powerful synergy that fuels digital growth. How Strong Branding Boosts SEO Increased Search Demand – A well-established brand attracts direct searches on Google. People looking specifically for your business signal to search engines that your brand is trusted and relevant, improving overall rankings. Higher Click-Through Rates (CTR) – A recognizable brand name in search results encourages more clicks. When users trust your brand, they are more likely to engage with your website over competitors. More Backlinks & Mentions – Strong branding leads to organic media coverage, guest blog opportunities, and industry mentions, all of which contribute to high-quality backlinks that enhance SEO performance. Better User Experience (UX) – Consistent branding creates familiarity, which improves engagement and reduces bounce rates. Search engines reward sites that provide users with a seamless, enjoyable experience. Social Signals & Brand Authority – A recognizable brand gains more shares, interactions, and discussions on social media, reinforcing its authority in search rankings. A business without proper branding is forgettable, and SEO without branding lacks staying power. When combined, they create a sustainable, high-impact digital presence that keeps your business thriving. Do Better Marketing doesn't just optimize for search engines—we build and continually optimize brands that command attention. Our approach integrates SEO best practices with brand development to ensure your business grows in visibility and reputation. By crafting a unique brand identity, refining messaging, and implementing strategic SEO tactics, we help businesses attract loyal customers and rank higher organically.

SEO for Beginners

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When it comes to SEO, there isn't a magic formula to instantly send your site off to the #1 search result on Google. But there are some basic principles you should follow for a wonderful starting point. Here are the top 5 SEO practices to start with: #1 Write for people, not for search engines Always write original, interesting, high quality site content that's error free and relevant to your site. Search engines like Google can easily detect content that is duplicated from elsewhere online, that contains grammatical errors, or that is stuffed with keywords. #2 Add a blog to your site and use rich media To engage your site visitors and blog readers, create posts that include non-textual media like photos, videos, or original visualizations (infographics). Having that extra content (especially if it's captivating) will increase the time users spend on your site as well as the likelihood they will share your site with their own community. #3 Offer a positive user experience throughout your site Google will know if you're using your site to aggressively advertise your service, or if you're being too pushy. Always aim to offer site visitors a pleasant experience on your site. That means clear content, support when needed, and always an option to go back. #4 Create a network of internal links (but don't overdo it) Add links between different pages of your site and your blog, but try to follow a process that feels organic rather than heavy linking meant just for search engine crawlers. Link between pages that make sense, for example, on your services page, link a certain industry specific term, and link it to a blog post you wrote about it, that gives more information on that term. #5 Always check your site's Core Web Vitals Core Web Vitals are a standard site performance standard initially created by Google. The report shows site owners how their site pages perform 'for real,' how long it takes for site visitors to load site pages, and it offers ways to fix issues, if there are any.

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